We’ve talked a lot about the fact that the rise of digital, social, and mobile has changed how every organization engages with its constituents. Takin Special leads g this a step further, one thing that’s clear after reading the latest from our Mashable “Ask the CMO” series is that there are some industries more than others whose marketing approach has experienced Special leads compounded change driven from other dimensions. Healthcare in the United States, for example, is fundamentally shifting before our very eyes.
The advent of the internet, its impact on information availability, and Special leads finally the Affordable Care Act have dramatically shifted the nature of patient-provider interactions presenting a slew of new challenges for marketers in the field. In this fascinating interview Special leads with David A. Feinberg, vice president of marketing and CMO of New York-Presbyterian Hospital, you’ll learn how one organization is reacting to Special leads and leading this shift from a provider perspective.
He’s quick to point out that all this change has not only affected Special leads the structure of his marketing organization, but the very purpose of his strategies. It’s certainly been a big focus for us here at Marketo; how do we help marketers everywhere from Boston Children’s Hospital to the entire Kindred Healthcare system connect with patients in unprecedented ways Special leads that better serve their health? From the rise of consumer power to industry consolidation